A street team is a group of fans that promotes an album or musician on a grassroots level. From a record label or artist perspective, street teams offer a free promotion option. For fans, working on a street teams gives them a chance to get hands-on experience promoting their favorite music. For labels and artists, street teams recieve gifts and incentives. Music fans have a credibility with other music fans that no amount of advertising or number of reviews can quite match. Having fans of an album or artist out in their towns telling other music fans how much they love a release is a valuable asset and one that cannot be copied by any other avenue. The work street teams do varies but can include things like passing out promotional sticker, putting posters up for show and new releases and calling local radio stations to request songs. There is also now a digital component to street team work that includes sending email blasts and posting about the artist or new release in online chat rooms and social networking sites. In exchange for their work, street team members get exclusive merchandise, concert tickets and other special gifts. Of course, they also get experience. If a someone is serious about getting into music promotion, getting street team experience can be a good way to get their feet wet and start learning from the bottom up.
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